Why you should be using a VPN

In the constantly-changing digital world, a VPN is one of the best solutions for the privacy-minded consumer.

Many of us have grown increasingly concerned about maintaining our security and privacy on the internet over recent years. And, while a virtual private network (VPN) may sound a complex and obscure solution to the problem, it could be the easiest and most effective option available to consumers.

There are a lot of VPNs on the market, such as our own Safe Browsing VPN, but they all work in the same fundamental way. By creating an encrypted connection between you and a secure private network, a VPN not only helps hide your online activity from potential onlookers but can also make it difficult to tell where you are accessing the web from.

This may appeal on a broad level, but when you dig a little deeper it becomes clear that the technology has a range of practical, everyday benefits. Here are the main ways that a VPN could immediately start improving your internet browsing.

Get round location-based content restrictions

Anyone that has tried to access their favourite show while abroad on their subscription-based video service only to be denied will know this pain all too well. The content offered on these services often differs substantially from country to country.

Using a VPN allows you to connect to a server based in your home country while abroad, meaning that you look like a local to the streaming service, wherever you are. You’ll never have to aimlessly scan through foreign TV channels again.

Make public Wi-Fi much safer

Public Wi-Fi is without a doubt one of the greatest things to happen to the humble coffee shop or café in years. But you may not be aware of just how public these networks can be: you and your fellow coffee-sippers are all sharing the same connection.

This means that it is possible for someone to hoover up a whole host of your data, including passwords. This is particularly true for larger-scale networks with more users, such as an airport. A VPN means that you are protected, even over a public network. 

Increase the security on online banking

Although it is likely that your bank is spending a huge amount of money trying to make sure that their online banking systems are as safe as possible, the internet connection you are using could be compromised.

But with such sensitive information at stake, and such potentially disastrous consequences to losing it, a VPN can add a welcome extra layer of defence.

Shop safely online abroad

While most of the time you can be reasonably certain that there are security protocols in place while you are shopping online (always look for the ‘https’ or padlock icon), it is not a universal given. If you are going to be potentially sharing personal data or financial information, making use of a VPN can give extra assurance that you are doing so safely. 

Unblock your favourite sites in other countries

You may be surprised at the amount of countries that currently block social media sites such as Facebook and Instagram.

If you feel that it is inhumane to deprive the world of your untouchable selfie skills, or you simply want to make sure you don’t miss any news from home, your VPN will allow you to get round these restrictions. This is often just as important on business trips as it is on holidays.

Get around website tracking

Websites that are looking to sell you services such as hotel rooms, rental cars or air travel will often track your activity on their websites as you browse around. This data will then be used to adjust prices and offerings based on what kind of consumer the site thinks you are.

Perhaps a more well-known version of this is the way that search engines like Google track your IP and search choices to determine what kind of ads you see. If you don’t want to provide these sites with this kind of tracking information, a VPN with powerful anti-tracking will limit their ability to do so.

Protect your VOIP calls

Voice-over-IP (VOIP), or internet telephone services, such as Skype have exploded in popularity in the last five years, but can be susceptible to eavesdropping. If you don’t want a hacker listening into your online calls to friends, family and colleagues, a VPN connection will massively increase your security. It should be noted that the speed of your VOIP may be affected, but many consider the trade-off for increase privacy worthwhile.

In the constantly-changing digital world, a VPN is one of the best solutions for the privacy-minded consumer. You don’t need to be a massive tech company with a large team of IT experts to set one up either. Click on the link below to get started and you’ll be protecting yourself with a VPN in no time.

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